The subject of wages and payment models is a significant subject. Which types of payment models we provide:
- Cost-Plus-Honorararium – Performance-based payment (based on hourly rates);
- We invoice based on effectively worked hours. With the invoice our clients receive an overview of worked hours and the work that has been done in that time
Typical use cases:
– Komplex projects, where the effort cant be estimated.
– Maintenance work on websites and or online-stores
- Performance based fee with expense limit(based on hourly rates):
- We invoice based on effectively worked hours. With the invoice our clients receive an overview of worked hours and the work that has been done in that time
- The expense limit defines the maximum amount or budget for the project.
- It has to be recalculated if requirements change or challenges arise in the course of the project that could not be foreseen by either the client or the agency.
Typical use cases:
- Well-defined projects of medium complexity, the effort of which can be easily estimated
- Retainer (monthly fee)
- Fixed monthly amount to cover a fixed scope of work. Typically calculated on the basis of hours, if necessary for larger retainers also on the basis of teams / fixed resources.
- For larger volumes, retainers can be charged with discounted hourly rates or a lower overhead. The reason is the increased planning security.
- In the case of retainer fees, there is typically a periodic review of the expenses in relation to the fee. The retainer should be adjusted accordingly in the event of continuous under- or over-coverage.
Typical use cases:
- Mandate relationships for extensive scopes of work such as the migration of a system
- Extensive maintenance, expansion and maintenance work on systems and platforms
- Continuous editorial maintenance of platforms including CMS
- Success reward
- The remuneration is paid (in full or usually only partially) based on the success of the work carried out.
- The reward on the basis of success requires correct and technically cleanly measurable KPIs (key performance indicators). KPIs are, for example, the number of visitors to a site, the number of clicks on advertising material, the number of fans on Facebook, the number of registrations for a service, the turnover generated in an eShop, etc.
Typical use cases:
- In performance marketing and eCommerce in particular, it is possible to measure the success of measures.
- The remuneration of partners in affiliate marketing is based exclusively on performance data.
- Fixed price
- A fixed price is agreed for one or more delivery items. We calculate the delivery items internally and offer them at a fixed price.
Our customer pays the agreed price per delivery item. - All-inclusive bills are made without an hourly statement.
- Fixed prices have to be recalculated if requirements change or challenges arise in the course of the project that could not be foreseen by the client or the agency.
Typical use cases:
– Suitable for orders with clearly specifiable services.
- Percentage fee
- Similar to the classic agency services, we can also charge a percentage fee – provided there is a corresponding calculation basis, typically the media budget used.
Typical use cases:
- Payment of the consulting and / or conception service via the percentage fee
- Menu Based Pricing
- In some cases, digital communication can also include the production of highly standardized advertising material. Similar to the creation of final artwork in the print area, such online advertising material can also be billed on the basis of individual tariffs.
Typical use cases:
- Standardizable advertising media and “digital assets” such as banners, newsletters with a fixed scope, microsites with a fixed scope
Fees as hourly rates:
Consulting/Strategy € 70,00
Senior consulting/Senior strategy € 150,00
Consulting € 70,00
Project management € 70,00
Assistance€ 70,00
Creation & execution € 70,00
Creative Direction / CTO / Head of Strategy € 70,00
Senior AD / Strategist / UX Specialist € 150,00
Art Director / Texter / Conceptionist € 150,00
Screendesign € 70,00
Senior Software Engineer € 150,00
Software Developer € 150,00
Junior Software Developer € 70,00
Production € 70,00
Media € 70,00
Strategy € 70,00
Consulting € 70,00
Ad Operations € 70,00